![]() ![]() to observe the health of over 100 national retailers by counting the cars in the parking lots. According to the report, Orbital Insight analyzes satellite imagery with A.I. ![]() "The opportunity is immense and it's undervalued by many businesses, brands and agencies today because they can't wrap their heads around the opportunities," says Young.įor example, satellites can be used from a business standpoint in a number of ways, such as giving retailers the ability to measure store health and helping companies grow crops or predict disasters. A combined $4.2 billion in venture capital investment has poured into Space 2.0 ventures in the last two years and astronaut applications are up three times this year compared to NASA's last call for new hires in 2011, the report states. Through the research, Sparks & Honey found that 36 percent of Americans are more likely to buy a product if it was inspired or created by technology developed for outer space exploration. between 18-and-65 years old, along with in-depth research and insights from former astronauts, space consultants, NASA, space startups and more. The report, which took about three months to complete, includes Sparks & Honey's own survey of 1,000 people in the U.S. "With our system, we have observed a lot of signals around space and we started looking at this period of time between now and 2035 as we gear up to go to Mars and as billionaires start to putting billions of dollars in the industry-it's a shift we haven't seen in 30 years, so we started dissecting it and thinking about the amount of innovation that will be created," says Sparks & Honey Founder and CEO Terry Young. ![]() Hollywood has long tapped into the world's interest in space, but now, industries from beauty and fashion to design and music are following suit, opening up massive opportunities for ad agencies and brands, according to a new Sparks & Honey culture report. ![]()
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